Senior Product Marketing Manager

Job Description

Denodo is looking for a smart, experienced, and highly motivated product and customer marketer to join the expanding product marketing team. The selected candidate will be primarily responsible for both global product marketing initiatives, as well as supporting regional demand generation needs. This will include creating compelling messaging and content; evangelizing Denodo value proposition through analysts, press/ media, and customers; acting as a champion for EMEA-based strategic customers and their success stories; being the spokesperson at tradeshows and at Denodo’s field and online events; and working with sales teams to accelerate the sales of Denodo solutions.

This position can be based in any of our Denodo office locations: London, Paris, Munich, or Madrid.

Job Responsibilities & Duties

• Positioning and Messaging: Understand the market and competitive position, and target market needs and create compelling content at the business and technical levels.
• Demand Generation Support and Presentations: Working closely with the demand generation team, you will develop strategy and content for various field marketing events and activities:
  • Web seminars, tradeshows and events – with internal and external speakers.
  • Landing page copy, by-lines, blogs, email templates, newsletter content, banner ads, whitepaper content in targeted social / digital / print media.
  • BDR scripts and enablement content.
  • Support tradeshows and events, as speaker, booth presence, customer and partner meetings.
• Customer Marketing: Work with regional sales and customer success teams to identify and develop deeper understanding of customer case studies, and work with the customer to:
  • Capture their use cases and convert into compelling business-value-focused content, including written success stories, blogs, presentations and customer testimonials, both for internal consumption (such as sales enablement) and external (both digital and in-person activities).
  • Prepare and support customer advocates for various outbound marketing activities such as speaking slots at tradeshows, Denodo events and joint partner events, interviews with media and participation in customer-win press releases.
  • Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner PeerInsights, Forrester Waves and others.
  • Encourage customer participation and contribution to Denodo user groups and advisory councils, both online and regionally across EMEA.
• Content Creation: Create and maintain marketing collateral documents:
  • Product collateral, website copy, emails, articles, press releases, white papers.
  • Solution briefs for targeted verticals with a particular focus on the needs of the supported region.
  • Work closely with product management team to translate technical vision into compelling messaging documents, marketing collateral, and demos.
  • Work with regional demand-generation managers to develop new content as well as adapt existing content to the regional campaign needs.
  • Author and maintain customer case study content, including published briefs, sales tools, and testimonials.
• Partner Marketing Support: Work with the regional partner marketing team to engage with partner organizations to create compelling joint value propositions, solution briefs, and case studies.
• AR and PR Support: Collaborate with marketing communications team and support regional analyst and press relationships. Conduct briefings and inquiries with the analysts and help increase their recommendation of Denodo to their clients.
• Sales Enablement: Develop sales tools sales presentations, solution selling sheets, and sales plays. Work with sales enablement team to support sales training activities, both regional in-person and online.
• Social Evangelism: Write blogs and social posts, and engage in social campaigns to promote Denodo thought leadership and brand.

Desired Skills & Experience

• Fluent in English and at least one continental European language (German, French, Spanish, Italian) is a must
• BA/BS degree, preferably in a computer-related field. MBA a plus.
• 7+ years of experience in customer marketing and/ or product marketing with a focus on data integration, data management, or data analytics in the enterprise sector is required.
• Experience with customer marketing or advocacy activities, including building relationships with senior stakeholders, and understanding and authoring compelling content for their use cases.
• Outstanding written and verbal communication skills - writing various types of collateral with demonstrated ability to write product literature, customer case studies, and white papers.
• Excellent presentation skills are essential.
• Ability to manage deliverables in a dynamic and agile environment. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
• Strong analytical and synthesizing skills to translate technical content into value-based messages.
• Knowledge of and experience working with demand generation, product management, customer success teams, partner marketing, digital marketing, and creative marketing.
• Able to effectively communicate with remote teams in an international and cross-functional environment.
• Available to travel across EMEA (20% or less per month).
• Excellent presentation skills are essential.
• Ability to manage multiple tasks in dynamic environment, with a penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
• Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages.