Senior Marketing Manager, Field Marketing

Job Description

Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for planning, developing and executing demand generation campaigns to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and processes.  

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com.

Job Responsibilities & Duties

Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

Demand Generation:

• Field Marketing: Work with the region Direct Sales, Systems Integration partners and Denodo’s partner/channel sales managers to plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
• Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.  
• Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales and other global marketing functions – ensuring that all activities are well thought out and executed.
• Develop field event and/or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time.
• Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.
• Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
• Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
• Execute all demand generation programs on time and within budget.
• Track and optimize event/program return on investment in partnership with marketing operations.
• Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.
• Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
• Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
• Source, purchase and maintain inventory of Marketing Collateral and Corporate giveaways for use in events.
• Other duties assigned to support the region demand generation initiatives.

Desired Skills & Experience

Experience Requiered

1. BA/ BS degree with minimum 7 years’ demand generation experience in B2B Enterprise software and partner marketing, preferably in a startup environment.
2. Strong understanding of the essential marketing mix that works in the Region, including SEO, SEM, social media marketing, and content marketing.
3. Proven track record of creating and executing integrated marketing campaigns and joint partner campaigns for events and online programs utilizing public relations, advertising, and product, digital and social marketing.
4. Experience in creating and reporting on campaigns using Salesforce.com and launching online programs using marketing automation tools.
5. Ability to initiate and execute multiple marketing campaigns simultaneously.
6. Familiarity with B2B software sales cycle, and how to structure marketing programs and work with partners to nurture leads, progress opportunities, and accelerate closing.
7. Experience with creating segmentation lists and list acquisition to build prospect lists for demand generation campaigns.
8. Ability to be a self-starter with minimal supervision requirements.
9. Excellent verbal and written communication skills in English and Chinese.  
10. Hands on attitude and creative use of limited resources with high attention to detail.
11. Team player, passion for work and willing to generate results.
12. Excellent knowledge of Salesforce and marketing automation tools (Marketo or similar) is required. 
13. Knowledge of webinar platform is a plus.
14. Available to travel when needed.
15. Nice to have experience in leveraging Employee Advocacy and Social Media to network with industry peers, share thought leadership content, and enhance brand visibility to support sales engagement and relationship building.